My creative journey began with a bachelor’s degree in graphic design at the University of Newcastle, where I fell in love with the craft of design and the allure of beautiful advertising ideas. I spent the following eight years at renowned agencies Saatchi & Saatchi, Moon Design, and M&C Saatchi, refining and balancing this beautiful marriage of design and advertising while also successfully completing Award School.

Building on these incredible experiences, I pursued new horizons, moving to the UK and taking on successive Senior Art Director roles at Seven Stones and later—what became a career highlight for me—VCCP Health, where I gained invaluable experience working on major UK and European accounts over the next seven years.

Returning to Sydney with my wife and newborn, I first embraced the challenge of Creative Director at Insight for three years before moving to Orchard for the next eight. During this time, I helped transform Orchard into a high-performing creative team, driving innovation (No Guts No Glory), fostering collaboration, and winning multiple awards (both locally and internationally) while also making significant contributions to new business successes.

More recently, I had the immense honour of being selected as a member of the Pharma and Medical Jury at the prestigious London International Awards held in Las Vegas, NV. Contributing to this global panel provided me with unique insights and perspectives, fuelling my passion for elevating the quality of local creativity.

Throughout these years, I have always applied myself with integrity, respect, bravery, and determination, consistently striving for the best creative work while never losing sight of the people at the heart of a great idea. I believe that staying grounded and leaving room for a laugh always sparks inspiration and produces better work.